“Simplicity is the ultimate sophistication.”- Leonardo DaVinci
Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphasard and inefficient.
The focus of your strategy should be to make sure that your products and services meet customer needs and that you develop long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any adjustments required to maintain its success.
We’ll help you identify which customers to focus on and your key objectives in reaching them.
Knowledge is key to running a successful business – knowledge about your customers, your competitors, your own operation and the wider business environment. A SWOT analysis will help you gather the information you need to make a proper assessment of your business and your market.
A SWOT analysis is a simple but powerful tool for identifying the strengths and weaknesses of your operation and the opportunities and threats you face in your market. It will give you a clear picture of how well your business is running and the wider marketing and sales environment you are operating in.
Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you.
Delivering the right products or services at the right cost with strong marketing support will ensure you’re competitive. To stay competitive, you’ll need to keep your offer fresh – that means keeping up with trends in your market, emerging technology and refinements to existing products.
Getting your pricing right will make an enormous difference to your turnover and your profits. But it’s a difficult art – set it too high and your customers will flock to cheaper competitors; set it too low and people will assume your product or service is low quality and steer clear.
A good distribution strategy will identify the best sales channels for your firm and tell you how to exploit them. It can open up new opportunities, fuel growth and dramatically boost your takings and profits.
An effective promotion strategy will get you sales by ensuring that customers are aware of you and what you can offer. Get it right and you will become a strong, competitive business.
Your Marketing Action Plan
A marketing action plan sets out how you are going to put your marketing strategy into practice. The marketing plan ensures that everyone in the business knows what you are trying to do and what they need to do to make it happen.
Whether you’re looking to improve your current marketing strategy or create a brand spanking new one – we can help. Just drop us a quick ‘hello’ and we’ll take it from there.