Most people go to the gym and sweat for years without getting the results they are after. The same can be said for companies who are hell bent on building a strong brand. Most companies go year after year, campaign after campaign, and product feature after product feature, without as much as a dent in the world of big brands.
To build a strong brand you have to know where you are and where you are going, then develop a strategic brand and marketing plan of how to get you there. As a personal trainer can help you set up a training program, Virtually Creative can help you develop a brand and marketing strategy which yields results.
Marketing strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm’s marketing goals, and explains how they will be achieved, ideally within a stated time-frame.
Where is the brand in the collective minds of the prospects, how did it get there, and how is it currently affecting their purchase behavior? Where should it be in their minds, to favorably affect purchase behavior, and what should be done using all the brand touch-points at brand owner’s disposal to get it there?
The communication plan serves as a guide to the communication and sponsorship efforts throughout the duration of the project. It is a living and working document and is updated periodically as audience needs change. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time. It addresses the six basic elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame.