Yesterday’s ‘modern’ is today no longer so. A logo should be seen as a means-to-an-end, and the end is the message that is communicated. So the logo has to evolve over time so that the message it conveys remain the same.
We focus on making your logo a hardworking communication tool which will help you achieve your corporate brand and marketing goals.
We’ll sit down with you to discuss your brand and marketing strategy, to get a clear picture of where you are and were you’re going – so we can create a corporate identity system to help you get there.
We will aim to design several conceptual routes which will have different interpretations of your brand strategy so to give you a visual idea of your options. This stage will include elements like shape and color and style.
We will present our initial concepts for evaluation and discussion. We won’t ask you to ‘pick one’ as we strongly believe in you asking us which one you should have – and why. The goal is to agree which one will best help you achieve your brand and marketing goals.
We’ll ‘bring to life’ the strongest routes across your brand touch-points; stationary, website, signage, vehicles, retail environment – enabling you to make a more informative decision.
We will present our strongest routes for evaluation and discussion, and agree with you on which one will best suited position your company in your chosen market.
We’ll end with design refinement of the most appropriate route.
Return on your investment
Sending out the same message consistently over time reinforces your company’s brand position in your chosen marketplace, reinforcing brand loyalty and sustaining sales.
If you think your logo could do with a facelift then we can help. Just drop us a quick ‘hello’ and we’ll take it from there.