Corporate Identity System
Having a strong corporate identity system allows your company to stand out among its competitors, as people can recognise it without having to see its company logo or hear its name. A powerful corporate identity system will also communicate what your company “is all about” and what “makes it special” – increasing its chances of becoming a strong and desirable brand.
Our Process
We focus on making your corporate identity a hardworking communication tool which will help you achieve your corporate brand and marketing goals.
Objectives
We’ll sit down with you to discuss your brand and marketing strategy, to get a clear picture of where you are and were you’re going – so we can create a corporate identity system to help you get there.
Concepts
We will aim to design several conceptual routes which will have different interpretations of your brand strategy so to give you a visual idea of your options. This stage will include elements like logo, tagline, corporate colors, corporate typeface, photographic style, iconography and typography.
Presentation & Discussion
We will present our initial concepts for evaluation and discussion. We won’t ask you to ‘pick one’ as we strongly believe in you asking us which one you should have – and why. The goal is to agree which one will best help you achieve your brand and marketing goals.
Visualisation
We’ll ‘bring to life’ the strongest routes across your brand touch-points; stationary, website, signage, vehicles, retail environment – enabling you to make a more informative decision.
Route Selection
We will present our strongest routes for evaluation and discussion, and agree with you on which one will best suited position your company in your chosen market.
Final Design
We’ll end with design refinement of the most appropriate route.
Return on your investment
Being recognised and ‘getting the message across’, all within customers’ attention span of a split second, can greatly increase trust, loyalty and subsequently sales.
Interested?
Whether you’re looking to improve your current corporate identity or want a brand spanking new one – we can help. Just drop us a quick ‘hello’ and we’ll take it from there.
