Campaign Websites
Campaign websites are the ideal place for your potential customers who have clicking your banner campaign, AdWords, search results or have sneaked a peak at your TV ad or your poster campaign around town. The purpose of the campaign website is to let customers explore your product or service in debt, converse with like-minded people, watch informational videos, download more information, find out where to buy and sign up for a trial – all with the goal of turning browsers into buyers.
Our Process
After many years of creating campaign websites for some of the world’s biggest brands, we’ve developed a professional process which ensures an excellent outcome.
Planning
Defining what the site is for, what it should contain and it’s main purpose.
Information Architecture
A visual guide used which documents the structure of a website and relationships between pages.
Wireframes
Wireframes can be seen as an illustrated layout of each page containing all the relevant elements. This way everyone knows where everything goes, before moving on to the design phase,
Design
This is what it looks like…
Front End Development
Converting static designs into a high-quality, cross-browser compatible W3C Valid XHTML / CSS markup.
Back End Development
Plugging in all databases, feeds and form fields.
Testing
Ensuring everything works as it should
Delivery
Making it work on your server and giving your the user manual.
Return on your investment
Bringing your product or service to life as an interactive experience might be just the what’s needed to turning browsers into buyers. By bridging the the gap between your promotional ads and your checkout till, the customer journey will be a smooth and continuous journey with fewer drop-offs along the way.
Interested?
Whether you’re looking to promote a new product/service or want to put some weight behind an existing one – we can help. Just drop us a quick ‘hello’ and we’ll take it from there.
