Banner Campaigns
Even the world’s best website might at times need a little help so people can find their way to it. And banner campaigns are meant to do just that; give directions, point the way – generate traffic.
Our Process
After many years of creating banner campaigns for some of the world’s biggest brands, we’ve developed a professional process which ensures an excellent outcome.
Campaign Idea
Getting to grips with the campaign idea and how it can be translated to banner format.
If the banner campaign isn’t part of a larger campaign but a stand-alone campaign in it’s own right, we’ll come up with some great ideas to hit the sweet spot.
Technical Specifications
We’ll generate a list of all technical requirements such as banner dimentions, file-sizes restrictions, tracking tags, click destination, aso…
Concepting
We’ll sketch out our ideas on paper for you to have a look and to discuss which one is most suited to build your brand and get the message across.,
Design
The chosen idea will be designed using your brand identity guidelines. This stage also produces the assets required for the next step.
Flash Development
This is where it all comes together with all screens in full animation. We’ll first only do one format/size (usually 250×300) which with your approval will start the production of all required formats.
Delivery
We’ll either deliver the finished flash banners to you, or if you prefer implement them into your campaign management system such as MediaMind (formerly known as Eyeblaster)
Return on your investment
Banners are fully trackable and you’ll be able to see how many clicks they have received, where those clicks where made, and even if they resulted in sales. Increasing peoples awareness of your company, product and your website can seriously impact your sales.
Interested?
Whether you’re looking to transcend an existing campaign idea into banner format, or need a brand spanking new campaign – we can help. Just drop us a quick ‘hello’ and we’ll take it from there.
