Most companies spend year after year emptying their marketing budget without much brand equity to show for it. They end up with great looking corporate identities, empowering mission statements and award winning ad campaigns – but they don’t build their brand. We believe in strategically building strong brands instead of just helping you spend your marketing budget and have devised an approach to do just that.
Virtually Creative offers a tailored brand and marketing management service, and not off-the-shelf communication solutions. We provide face-to-face advice and we specialise in brand building marketing communications for companies who appreciate the value of building a strong brand in the long-term and expect a return on their marketing spend in the short-term.
So, as well as addressing simple and straightforward issues such as corporate identity and digital marketing, we help resolve more complex problems such as brand strategy, communication planning and agency management.
Our clients ask us to help them address simple and straightforward issues and also to resolve complex and multi-faceted problems. In every situation, though, we respond with reliable and tailored advice designed to suit their individual requirements. Your brand and marketing situation is unique and so, if brand and marketing advice is to be truly valuable, it must be based on an appreciation of your company’s individual circumstances.
We believe in quality over quantity – it’s better to have ‘the right idea’ than lots of really ‘great’ ones. Our core team are a cross between brand consultants, marketing directors, creative directors, innovators and creative thinkers who never stops questioning the status quo.
We feel agencies are more focused on people loving the ad than buying the product. To us your identity, website, and product design are all means to an end – buying not loving. Why? Because we know ‘loving’ doesn’t mean ‘buying’ – people can love Apple, but then go out and buy something else. “I love Ferrari – but it’s not really me”.
We’re the ideal people to help you build a strong brand by creating the ‘right’ marketing communications. We all have agency background, which puts us in a unique position to get the best out of the agencies – feel free to see us as the agency people on your side of the table.
The cornerstone of the Virtually Creative approach to Brand & Marketing Management is the Virtually Creative Insight Committee. The Committee’s role is to ‘find the best of the best’ on behalf of Virtually Creative clients.
Their overriding objective is to generate consistently superior creative execution over the long term by selecting the best individuals within the creative agency; monitoring both the individuals and the company to ensure the Committee remain happy with the choice, and changing them where necessary.
The Committee does not seek to influence the employment policy of the agency. Its aim is to ensure success by selecting superior agencies and holding them accountable for their performance.
The members of the Virtually Creative Partnership play the leading part in delivering all creative executions from our Brand & Marketing Management service. The Partnership includes many of the most experienced, able and highly regarded professionals working in the creative industries today.
Our Partners work from a network of offices across the World. They have exceptional creative insight and solid production processes in their respective fields: only a small proportion of creative agencies and individual freelancers can meet our selection criteria.
All our Partners are experienced brand and marketing professionals; some have particular expertise in specific and often highly technical areas. Partners often work alongside our professional marketing managers, providing a complementary service and a fresh perspective.